| About Sony Ericsson phones |
Sony Ericsson Mobile Communications
offers mobile multimedia consumer products for people who appreciate
the possibilities of powerful technology. By taking the lead in bringing
new ways of using multimedia communications while mobile to consumers,
Sony Ericsson intends to create compelling business opportunities
for its operator customers.
Sony Ericsson Mobile Communications was established in 2001 by telecommunications
leader Ericsson and consumer electronics powerhouse Sony Corporation.
The company is equally owned by Ericsson and Sony, whose combined
mobile phone businesses on a pro-forma basis achieved annual unit
sales of approximately 50 million units and sales of USD 7.2 billion
in 2000.
Sony Ericsson is responsible for product research,
design and development, as well as marketing and sales, distribution
and customer service. The company's global corporate management
is based in London and additionally has approximately 3,500 employees
in Germany, Japan, Sweden and the US. The company's President is
Katsumi Ihara, and Executive Vice President is Jan Wäreby.
The new company will create a new and powerful brand for its range
of future products. The first joint products will be announced in
the 3rd quarter of 2002; however both companies' product lines will
remain on the market through 2001 and will continue to be sold in
2002. Through the combined strengths of Sony and Ericsson and by
being responsive to the market, consumer behaviour and competitors,
our goal is to become the number one player in mobile multimedia
products.
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